There are many options to pick from when choosing a stock broker. It used to be that you simply had to choose from a full service broker or a discount broker.
But there are many different types of brokers out there to choose from. What you are looking for from a stock broker simply depends on your portfolio and financial needs.
Full service brokers are at the top of the service provider list. They are much more than just order takers. If you are looking for more, this may be the best option for you. Full service brokerages provide a complete range of financial advisory services that goes beyond picking stocks. They provide retirement planning and other financial goal services.
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You will pay for a full service broker. However, you will get a broker that will help you plan your financial future in return.
If you have a significant amount of money to invest, a money manager may be the appropriate route for your finances. Money managers take over the responsibility of investing and managing the entire portfolio in exchange for a percentage of the assets they manage. This is expensive, but a good manager may be worth it. But keep in mind that if your investments don’t go up in value, you still owe the percentage to the money manager. The percentage is based on your total portfolio, not your gains.
Discount brokers are also more than just order takers. There is a growing trend in the discount broker world of offering investment advice as well. The services are near as comprehensive as a full service broker, but there are excellent research resources available on discount broker Web sites. The online services are often quite complete.
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You will pay more for these services than you will with a deep discount broker. However, the middle ground is often appealing to many investors. You don’t pay as much as you would with a full service broker, but you still receive some financial guidance.
Deep discount brokers are how we traditionally think of discount brokers. They are generally just order takers. Today’s deep discount brokers offer stronger online presences and better customer service than they did in the past.
If you are looking for the lowest possible cost, a deep discount broker is your best bet. Look at several different brokers to see what level of support fits your needs in the best way. You may find that a little extra for a discount broker that offers advice is well worth the cost.
Just like in choosing a stock, you shouldn’t choose a broker based on price alone. Look to how much help you need and go with the broker that best compliments your knowledge and experience. This is a big decision. You don’t want to spend too much or too little. Shop around and find the best broker for your portfolio and financial goals.
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October 23rd, 2009
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